New explanatory video helps to distinguish journalism from fake news
Das neue Video des Verbandes Schweizer Medien (VSM) erklärt in drei Minuten die Arbeitsweise im Journalismus und hilft damit journalistische Arbeit von Fake-News-Beiträgen zu unterschieden.
The film is aimed at the general public and schools in particular. The VSM wants to help train media literacy in the sense of opinion-forming.
This film provides compact and entertaining information on the processes and standards used in the editorial offices of journalistic media. It also includes a checklist on how to distinguish journalistic work from fake news:
- Is it a well-known print, online, radio or TV medium?
- Are things presented neutrally?
- Do several voices have their say?
- Are opinions clearly stated?
- Are authors named?
- Are sources of information named?
- Is there an imprint?
The Swiss Media Association launched an anti-fake news campaign in spring 2017, which included testimonial ads featuring personalities from the worlds of business, science and politics to highlight the importance of the Swiss press as a credible media outlet. This film is another component of this campaign.
