New distribution key for .ch

 The distribution formula for the new free newspaper .ch is being changed: Previously, 70 percent of the total circulation was distributed via home delivery and 30 percent via SBB, streetcar and bus stations. Now 50 percent will be distributed via the public transport channel. According to initiator Sacha Wigdorovits, the reason for this is that distribution on public transport is very popular. It was therefore decided to increase distribution via public transport. According to the .ch initiator, it is wrong that negative reactions from homeowners and tenants have led to this step. This was reported by Werbewoche based on a report in the Sonntag newspaper. "This is a false report," Wigdorovits told Werbewoche. Around the launch of the new newspaper, there were some incidents in distribution and home delivery had to be further optimized. However, the teething troubles are currently being worked out. The fact that some of the stands have been collected is not a problem, as Wigdorovits explains. The newspaper is distributed to these properties without these displays. .ch started with 20,000 stands, and the publisher estimates that 15,000 are currently in use. "However, some homeowners now want the stands back. They have realized that this is the most orderly way to handle distribution," says Wigdorovits.