New TV station in French-speaking Switzerland
The television landscape in French-speaking Switzerland will welcome a new addition on Sunday: Becurious TV. The channel, launched by attorney and producer Leila Delarive, is available via the Internet and cable.
The program is dedicated less to current affairs and more to lifestyle and women's issues. However, it is not a station just for women, said media spokeswoman Mélanie Duperrex to the news agency SDA on Thursday. The program is aimed at everyone, but with a feminine touch. The menu includes a dozen programs on lifestyle as well as G and culture topics. "We don't do local news," said Duperrex. Although the programs have a connection to current affairs, the aim is to discuss the background. The station's boss, Leila Delarive, will also be appearing on screen in a weekly talk show in collaboration with editor-in-chief Fred Valet. When it launches, Becurious TV will have around 20 employees and an annual budget of CHF 1.5 million. (SDA)
