New radio station brings the Alps to the Central Plateau
Swiss Mountain Holiday Radio (SMHR) will be available via DAB+ from May 1. Together with seven parent radio stations, the new channel aims to offer entertainment to the inhabitants of the Mittelland and make the Alpine region attractive as a vacation destination.
The SMHR program will consist of 70 to 80 percent musical entertainment with a large proportion of Swiss music. With half-hourly program contributions from the regions of the parent radio stations - Neo 1, Neo 2 (Emmental, Entlebuch), Radio Rottu Oberwallis, Radio Freiburg, Radio BeO (Bernese Oberland), Radio Grischa and Radio Engiadina (both canton Graubünden) - listeners will also be kept up to date on what is happening in their vacation regions or second homes. The news can be heard on the hour and is delivered by Radio Grischa. SMHR is also a project of the Chur University of Applied Sciences (HTW). Students of Multimedia Production with a focus on radio provide additional content.
