New presenter at Energy Bern
The former face of DRS3, 32-year-old Nik Thomi, is now hosting a show for Energy Bern. Starting this week, Lenny Kravitz, James Blunt, and various international and national stars are congratulating him on his new role as part of a regional campaign.
True to the motto "Energy brings the stars to you", national and international music acts congratulate Nik Thomi on his launch with Energy Bern. "Yesss Nik! Go for it!" James Blunt calls out to Nik Thomi, and Swiss soul singer Seven wishes him "a great start." Lenny Kravitz, Bruno Mars, local heroes Plüsch and Pegasus and many other stars also send him their congratulations Facebook-style.
The regional campaign in the greater Bern area extends over several weeks. Since Monday, the posters with Nik Thomi and his congratulations can be seen in the streets of Bern. This is supplemented by a broad communication mix of ads, online and social media banners, and other measures.
Nik Thomi has hosted the DRS3 hit parade for the past five years. At Energy Bern, he is the new Head of Entertainment and hosts, among other things, the daily music show Energy Download.
