New look for Montres Passion
Eighteen years after its launch, Montres Passion magazine has undergone a complete redesign. Montres Passion provides information on all aspects of watches.
The magazine reports on those who dream, design, create, produce, sell, buy, collect and admire watches. Consistency in form and content is what has always characterized Montres Passion and will continue to do so in the new style, according to a statement from Montres Passion. In the new style, Montres Passion aims to offer its readers a refined structure and clear points of reference. Better readability, even more elegance, flexibility and creativity.
The new look was created and designed by the Vaud-based agency B+P Swiss Typefaces. The magazine is now clearly structured into five sections. In addition to the traditional sections "à la une" and "édito", readers will find a section called "balises", followed by "zoom" with information on news from the world of watches, dossiers, interviews, portraits of men, women and companies, pages on trends, technology and communication as well as a large reportage. Finally, there is the "histoire" section and a section called "subjectif".
Montres Passion
The first issue in the new style will be published on Thursday, November 17, 2011.
With 160,000 copies, the magazine has the highest circulation of all publications on the subject of watches in Switzerland. The French edition is delivered to L'Hebdo subscribers and the German edition to selected premium subscribers of Schweizer Illustrierte. It is also available at newsstands and by subscription. Montres Passion is also the organizer of the "Prix Montre de l'Année" watch award.
