New look for Migros weekly newspapers
Starting next Monday, the Migros Magazine for German-speaking Switzerland and the Migros Magazine for French-speaking Switzerland will appear in a new look. With a new look and clear headings, the results of the latest market research have also been taken into account.
A revised cover, a more clearly cut typeface, a more airy layout and the slightly changed structure are intended to ensure better reader guidance. A color system also facilitates orientation, Migros Media said in a statement. In the "Life" section, readers can also expect a change in content: psychology, beauty tips for men and a finance column in cooperation with Migros Bank will supplement the previous topics such as education, health, cars and gardening, among others. The redesigned puzzle section also provides more entertainment. In addition to classics such as Sudoku and Swedish puzzles, a new creation is presented on four pages: Paroli, a mixture of Sudoku and crossword puzzles. A special Lilibiggs puzzle corner has been created for children.
The comprehensive reader survey in the fall of 2010 showed that the approximately three million readers very much appreciate the content of the two weekly newspapers, according to a statement from Migros Media. However, they still saw potential for optimization in the design and structural areas. Accordingly, the focus was placed in the redesign process.
