New look for A.Vogel health news
The March 2017 issue of A.Vogel Gesundheits-Nachrichten is rejuvenated, with contemporary imagery and an airier layout. In terms of content, the magazine remains true to its concept and sees itself as a competent companion for self-help.
The focus is on natural remedies and biological medicine, new and tried-and-tested therapies, prevention and instructions for self-treatment, the healing effects of indigenous and exotic plants, healthy nutrition and lifestyle, natural beauty and disease patterns from A for allergy to Z for cycle disorder. The four-page "Health Forum" offers testimonials from readers for readers.
"Alfred Vogel's impulse to encourage people to adopt a healthy lifestyle with the magazine has given us a readership that has been loyal for decades. With the refreshed look, we also want to appeal to people who are just starting to look at their health," says editorial director Andrea Pauli, who has been responsible for the magazine since summer 2016.
Founded in 1929 by naturopathy pioneer Alfred Vogel (1902 - 1996), the magazine is one of the leading health titles in Switzerland. The magazine's distinctiveness comes from its clear positioning: The 44-page magazine is a niche title in the health and especially in the naturopathy sector. Every month, around 80,000 readers look forward to the articles on all aspects of natural living, medicine and psychology, natural and herbal medicine.
