New Head of Content at Vice Switzerland
Vice Switzerland continues to expand and has appointed Florian Sonderegger to the newly created position of Head of Content.
After the management team was expanded in recent months with Patrick Viert and Florian Jacquier and the Sales and Business Development Department was strengthened, the editorial team is now also receiving new leadership. Florian Sonderegger was most recently responsible for the content and operational management of the joiz editorial team in Berlin. As Head of Content, Sonderegger is responsible for all editorial content at Vice Switzerland and for the strategic positioning, development and further expansion of all Vice verticals such as Broadly, Munchies and ViceE Sports.
Elektra Kotsoni, Editorial Director, Europe: "In recent years, our European offices have played a key role in expanding Vice's global editorial offering. At the moment, Europe as a continent is facing its biggest challenges in decades. I am therefore very much looking forward to working with Florian Sonderegger to bring to the attention of our young Swiss audience a wide range of important stories that have so far only been told in a patchy way. From migration and politics to crime and drugs. Vice Switzerland will create content that offers eye-opening perspectives on the world."
"I look forward to working with the team to solidify Vice's voice and relevance in Switzerland and help shape public discourse from a different perspective. In addition to the best stories from our international newsrooms, we will increasingly offer a look at Switzerland as we see it. Our target audience is highly critical and very good at distinguishing real stories from copy-paste journalism. We therefore focus on people, oddities and qualities of Switzerland and tell the stories first-hand," says Sonderegger.
Photo: Florian Kalotay
