Neue Zürcher Zeitung with a new structure

Newspaper Since March 12 of this year, NZZ readers have been enjoying a clearer structure. The new features increase the accessibility of the NZZ and at the same time the reading pleasure. The proven journalistic quality of the world newspaper has been given a new look. Although the traditional newspaper remains true to its character, readers were informed of the improvements several times before March 12. This was done with a multi-page advertisement, which of course needed a striking prelude. Publicis developed a motif for this that neatly separates the elements of the blue pencil and shows them separately. A visual that truly represents a perfect structure and is also amusing in its consistency. Naturally, the full-page, four-color advertisement has so far only appeared in the Neue Zürcher Zeitung.