New Camera Arts course at the Lucerne University of Applied Sciences and Arts
Within just a few years, analog recording techniques have almost completely disappeared from the market: Photography in the 21st century is digital, thereby transforming both the practice of photography and how it is perceived. Starting in the fall of 2012, Lucerne University of Applied Sciences and Arts – Design & Art will offer a new degree program in Camera Arts that addresses this development.
Thanks to digital photography, images can now be produced, altered and distributed all over the world in a matter of seconds, as the Lucerne University of Applied Sciences and Arts writes in a press release. Thanks to web platforms and social networks, image authors are faced with a market that constantly demands new communication and narrative strategies. From next fall, the Lucerne University of Applied Sciences and Arts will be offering a new Camera Arts course that will enable students to keep pace with new developments: "In our course, the camera is not just a tool, but is also understood as a concept of digital forms of expression that need to be questioned and used," explains Vice Principal Ursula Bachman.
In the three-year Bachelor's degree course in Visual Communication, students are familiarized with traditional and new applications and introduced to digital production chains. The focus is also on the multimedia interplay of camera, sound, text, light and movement. In the final year, students concentrate on developing cross-media concepts on an artistic and creative level in practical projects.
Craftsmanship and artistic expression for various professional fields
The expertise in the fields of documentation, didactics and art taught on the Camera Arts degree course is in demand and is used in various media contexts - from print to social media. "Graduates can work in journalism, in reporting photography, in communication departments of companies and administrations, in museums and cultural institutions or even as freelance artists," says Ursula Bachman.
The new study program will be presented at four information events in March: March 8 in Basel (Unternehmen Mitte, 6 p.m.), March 13 in Bern (PROGR - Center for Cultural Production, 6 p.m.), March 16 in Lucerne (Lucerne University of Applied Sciences and Arts - Design & Art, 5 p.m.) and March 27 in Zurich (Cabaret Voltaire, 6 p.m.).
