New focus and columnists at Cash daily
To mark its first anniversary, Cash daily will expand its journalistic coverage starting September 10. The publication is also bringing on board new columnists: advertising executive and GGK Zurich founder Hermann Strittmatter, banking professor Beat Bernet, and Arbonia-Forster columnist Edgar Oehler.
To mark its first anniversary, Cash daily is expanding its journalistic offering from September 10. The money section will be further expanded, and the main topics of innovation, real estate and careers will be added (see ). In addition, new columnists will be writing in the paper every Monday: advertiser Hermann Strittmatter (founder of GGK Zurich), Beat Bernet (banking professor at the University of St. Gallen) and Edgar Oehler (CEO and Chairman of the Board of AFG Arbonia-Forster).
The business newspaper devotes Wednesdays to innovations. Cash daily wants to pick up on new ideas from Switzerland, as these are the foundation of every company, as editor-in-chief Rüdi Steiner told Werbewoche. Surveys have shown the editorial team that readers are interested in this.
Also new in the paper are weekly interviews with well-known faces from the domestic business scene. According to Steiner, the first interview planned is with Swisscom CEO Carsten Schloter. The editorial team will devote a whole page to the interviews.
Every Monday and Friday there will also be a page on personal career planning, while real estate will be covered in a monthly focus. As a new service section, the editorial team will answer readers' questions in the "Help Point" section. "We will gradually build up this section," explained Steiner. As we don't want to simply invent reader questions, we won't be answering questions on a daily basis as a first step, but will instead wait for readers' queries.
The news section on Cash.ch is also to be expanded with text, images, video interviews and a daily survey. "We are already in the process of expanding this area," says Steiner. The daily, topical video contributions are to be strengthened, and the news section will be enlarged and regrouped. Cash daily is pursuing a clear "online first" strategy, Steiner continues. "With stories that we have researched exclusively, we sometimes have doubts about where we should publish them first," explained the editor-in-chief. However, he assumes that the principle of publishing all articles online immediately will soon become established: "This is how readers benefit the most". Cash daily also wants to expand its mobile offering. The starting point for this is not yet clear; Steiner assumes that it will be ready this year.
The editorial team of the business publication has grown to 25 people in the first year of its existence, having started with around 15 people. 11 employees have joined the free platform from the discontinued Cash magazine. According to Steiner, no further expansion is planned for the time being.
According to Ringier's press release, over 110,000 printed copies are distributed daily via newsstands, newspaper boxes in large companies and P.O. box delivery for SMEs. In addition, 31,500 people have registered for the Livepaper (multimedia edition on the Internet).
The business newspaper devotes Wednesdays to innovations. Cash daily wants to pick up on new ideas from Switzerland, as these are the foundation of every company, as editor-in-chief Rüdi Steiner told Werbewoche. Surveys have shown the editorial team that readers are interested in this.
Also new in the paper are weekly interviews with well-known faces from the domestic business scene. According to Steiner, the first interview planned is with Swisscom CEO Carsten Schloter. The editorial team will devote a whole page to the interviews.
Every Monday and Friday there will also be a page on personal career planning, while real estate will be covered in a monthly focus. As a new service section, the editorial team will answer readers' questions in the "Help Point" section. "We will gradually build up this section," explained Steiner. As we don't want to simply invent reader questions, we won't be answering questions on a daily basis as a first step, but will instead wait for readers' queries.
The news section on Cash.ch is also to be expanded with text, images, video interviews and a daily survey. "We are already in the process of expanding this area," says Steiner. The daily, topical video contributions are to be strengthened, and the news section will be enlarged and regrouped. Cash daily is pursuing a clear "online first" strategy, Steiner continues. "With stories that we have researched exclusively, we sometimes have doubts about where we should publish them first," explained the editor-in-chief. However, he assumes that the principle of publishing all articles online immediately will soon become established: "This is how readers benefit the most". Cash daily also wants to expand its mobile offering. The starting point for this is not yet clear; Steiner assumes that it will be ready this year.
The editorial team of the business publication has grown to 25 people in the first year of its existence, having started with around 15 people. 11 employees have joined the free platform from the discontinued Cash magazine. According to Steiner, no further expansion is planned for the time being.
According to Ringier's press release, over 110,000 printed copies are distributed daily via newsstands, newspaper boxes in large companies and P.O. box delivery for SMEs. In addition, 31,500 people have registered for the Livepaper (multimedia edition on the Internet).
