New Swiss startup series on private television
The insurance company Axa Winterthur is serving as a sponsor, expert advisor, and co-developer of a new TV show called «Battle of Ideas – Startup Challenge.».
That's what the Handelszeitung writes in its current issue. "With the TV format, we want to try out a new, interactive channel and thus show the general public how innovative Switzerland and its young companies are," says a spokeswoman for Axa Winterthur.
In the first seven episodes of the series, the participating startups compete for a place in the final. In the final show, the finalists then compete against each other for victory. The series is to be broadcast on Sat.1 and ProSieben Schweiz starting in September.
