New partners for TV format "KMUdate"
A year ago, the business talk show "KMUdate" was launched, in which topics that affect SMEs are debated. Now the TV format is entering the next round in January 2025 - with various new sponsorships.
In "KMUdate", presenter Regula Späni discusses the topics that concern SMEs with her guests. The format aims to strengthen SMEs and make them visible and tangible. "From SMEs for SMEs" is the motto.
The TV format is made possible by numerous SMEs and business associations. House of Winterthur, the location marketing organization for business and tourism in the city and region of Winterthur, is now also on board. "'KMUdate' brings business topics into conversation and thus promotes the economy in a special, sustainable way," says Jakob Bächtold, Managing Director of House of Winterthur. "At the same time, the show with its supporting program is an excellent platform for networking. Both fit perfectly with our strategy and we are very much looking forward to working together."
Additional partners and broadcasting on Tele Züri should give "KMUdate" even more added value and greater reach. Current broadcasting partners include Tele Top, Schaffhauser Fernsehen, Radio Munot and TV Oberwallis.
According to the makers of "KMUdate", an additional series will be broadcast in the canton of Thurgau from spring 2025. Here, too, committed SMEs want to use this platform to report on their activities and the associated topics. "It's time to show our SMEs more appreciation again. They do a great job and are urgently needed for our system," says initiator and project manager Karin Leuch.
The next event in the Winterthur season will take place on the evening of Tuesday, January 14, in the middle of the Max Schweizer warehouse and workshop in Winterthur and will be dedicated to the topic of "SMEs - the invisible heroes of the economy". Guests include Urs Furrer, Director of the Swiss Trade Association, founder and entrepreneur Raphael Tobler and host David Stahel from Max Schweizer. The series will continue every two months thereafter.
