New media platform for stranded media professionals
Next Monday sees the launch of the binational media platform Grenzlandzeitung, a project by unemployed media professionals who have lost their jobs. All employees are over 50 and see this launch as their last chance on the job market.
Next Monday sees the launch of the binational media platform Grenzlandzeitung, a project by unemployed media professionals who have lost their jobs. All employees are over 50 and see this launch as their last chance on the job market.
At the heart of this unique media platform is the online service, which is accessible free of charge. The news, pictures, comments, letters to the editor and advertisements are constantly updated. The creators expect around 17,000 users per month. The project also includes Grenzland TV, which informs users about important current events in short video clips. The individual clips are embedded in the respective articles, giving them considerable added value. The users then determine which clips are shown in the Grenzland-TV program. The clips are presented each week by an advertiser in the form of an advertising spot. The printed edition will appear every Friday, with a planned print run of 17,000 copies.
The project is coached by the British publishing group Nexstar International. The five-member editorial team manages itself in weekly editorial meetings. After 100 days, a review will be carried out together with the project coach - and a democratic decision will be made on whether to continue or discontinue the project, as the Grenzlandzeitung writes in a press release.
At the heart of this unique media platform is the online service, which is accessible free of charge. The news, pictures, comments, letters to the editor and advertisements are constantly updated. The creators expect around 17,000 users per month. The project also includes Grenzland TV, which informs users about important current events in short video clips. The individual clips are embedded in the respective articles, giving them considerable added value. The users then determine which clips are shown in the Grenzland-TV program. The clips are presented each week by an advertiser in the form of an advertising spot. The printed edition will appear every Friday, with a planned print run of 17,000 copies.
The project is coached by the British publishing group Nexstar International. The five-member editorial team manages itself in weekly editorial meetings. After 100 days, a review will be carried out together with the project coach - and a democratic decision will be made on whether to continue or discontinue the project, as the Grenzlandzeitung writes in a press release.
