Neue Luzerner Zeitung strengthens youth marketing
The subscription newspaper, which dominates the Central Switzerland region with a circulation of over 132,000 copies across several regional editions, has launched a new weekly magazine called 'Montag.„.
With a circulation of over 132,000 copies and several regional editions, the subscription newspaper that dominates Central Switzerland has a new weekly magazine, "montag". "Montag" is published in tabloid format and its 24 pages are dedicated to young topics with reports, interviews, service pages on consumer electronics and more, tips, cartoons and a sex guide. "The magazine is aimed at all people who are interested in young topics," says Arno Renggli, Head of Culture and Society, to Werbewoche. The target group was defined as 20 to 25-year-olds. With "Montag", the Neue Luzerner Zeitung has massively expanded its commitment to youth marketing. "Montag" replaces the previously monthly magazine "Take off", which was well used by young readers and in schools. However, the Neue Luzerner Zeitung is not only offering a new weekend publication for the young and young at heart: In addition to the weekend magazine "Plus", the Saturday edition has been supplemented since the middle of the month by an additional bundle with a focus topic.
