Neue Luzerner Zeitung now also available as an e-paper
The Neue Luzerner Zeitung is taking another step into the digital age. The daily newspaper and its regional editions are now also available as an e-paper.
The Neue Luzerner Zeitung is taking another step into the digital age. The daily newspaper and its regional editions are now also available as an e-paper. The e-paper is an exact reproduction of the newspaper, including pictures and advertisements. Users can read the current issue online, browse through the archive or download the entire copy to their computer. The e-paper can be tested free of charge until the end of March. Subscribers receive the electronic edition as a supplement for CHF 46 for one year. Non-subscribers can obtain the e-paper for CHF 284 per year. The introductory phase is accompanied by discounts. By jumping on the e-paper bandwagon, the Neue Luzerner Zeitung is venturing into an area that has not yet been fully exploited by Swiss publishers, as Karl Lüönd recently postulated in his Werbewoche column (see "The future doesn't come by itself"
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