Neue Luzerner Zeitung expands online marketplaces

In collaboration with Publiconnect and Publicitas, the Neue Luzerner Zeitung has created two cross-media marketplaces for the online portal Zisch.ch. According to a press release, one is the largest real estate marketplace and the other is the largest job marketplace in Central Switzerland. The two new marketplaces were realized with the Publisherconnect solution launched at the beginning of the year. Publisherconnect is an application with a connection to Publicitas systems that acts as a hub between advertisers and all print and online media. The collaboration between Neuer Luzerner Zeitung and Publiconnect was announced back in September (see ).