New Head of Sponsoring and Crossmedia at Publisuisse
Gabriela Kollar took up her executive position as Head of Sponsorship and Cross-Media at Publisuisse, the SRG's marketing arm, back in the spring.
Gabriela Kollar took up her management position as Head of Sponsoring and Crossmedia at Publisuisse in spring 2006, as the SRG marketer announced on Monday. She heads the sponsorship and cross-media department, which is integrated into sales and is responsible for achieving sales targets in the areas of radio and TV sponsorship and cross-media. Kollar has been working in the fields of communication, sponsorship and event management for around 15 years, as the press release explains. For the past two years, she has been responsible for the Swiss Ski mandate at the sports marketing agency Sportart AG. Prior to that, she spent around six years at UBS AG, where she was responsible for the conception, planning and execution of various sponsorship and event projects.
