New ideas everywhere
The new year is in the starting blocks, the Werbewoche online editorial team is back in place and Britney Spears is back - as is Justin Timberlake. But it wasn't just the tabloids that came up with big news, no, at the end of last year a whole series of small media revolutions got rolling: the NZZ suddenly started talking only about reader-friendliness and the traditional Swiss publishing house Jean Frey was sold to Germany. The first consequences are now becoming apparent: Filippo Leutenegger becomes a free newspaper publisher.
The new year is in the starting blocks, the Werbewoche online editorial team is back in place and Britney Spears is back - as is Justin Timberlake. But it wasn't just the tabloids that came up with big news, no, at the end of last year a whole series of small media revolutions got rolling: the NZZ suddenly started talking only about reader-friendliness and the traditional Swiss publishing house Jean Frey was sold to Germany. The first consequences are now becoming apparent: Filippo Leutenegger becomes a free newspaper publisher.
With his new free publication "Neue Ideen. Das Magazin rund ums Haus", Leutenegger wants to address a select readership. He is aiming for a circulation of one million. According to the SDA, the 65-page first issue is now available. The magazine is structured in the sections "Inside", "Outside" and "All around". It covers topics such as bathroom culture, fountains, sofas, moving house, prefabricated houses and mortgages. For the time being, however, there is only dummy text to read. Neue Ideen" will be officially launched in June, with an initial print run of 700,000 copies.
The outgoing CEO of Jean-Frey came to his new hobbyhorse as a result of the sale of his media company to the German Axel Springer. On December 19 of last year, the largest German newspaper publisher (Bild, Die Welt) took over the Beobachter, Bilanz and TV-Star titles for 139.3 million Swiss francs. Even before that, Weltwoche was completely spun off from Jean Frey and sold in its entirety to Roger Köppel's Weltwoche Verlags AG.
With his new free publication "Neue Ideen. Das Magazin rund ums Haus", Leutenegger wants to address a select readership. He is aiming for a circulation of one million. According to the SDA, the 65-page first issue is now available. The magazine is structured in the sections "Inside", "Outside" and "All around". It covers topics such as bathroom culture, fountains, sofas, moving house, prefabricated houses and mortgages. For the time being, however, there is only dummy text to read. Neue Ideen" will be officially launched in June, with an initial print run of 700,000 copies.
The outgoing CEO of Jean-Frey came to his new hobbyhorse as a result of the sale of his media company to the German Axel Springer. On December 19 of last year, the largest German newspaper publisher (Bild, Die Welt) took over the Beobachter, Bilanz and TV-Star titles for 139.3 million Swiss francs. Even before that, Weltwoche was completely spun off from Jean Frey and sold in its entirety to Roger Köppel's Weltwoche Verlags AG.
