New movie program "Kinowetter" on S1
"Box Office" on SRF was discontinued at the end of June. Now there is a replacement on S1. From December 12, the Portmann Group will be presenting a weekly film program "Kinowetter" on the new channel.
Every Monday, the weather is once again a major topic for film distributors. If it was good, it was bad for the movies. If the weather was really bad, it was good "cinema weather". Film journalist Philipp Portmann has not only listened to these discussions for years. They also gave him an idea. The founder of the Portmann Group, which already provides information about the cinema for a wide range of media from SRF to Tele Züri and 20 Minuten, has Kinowetter.ch purchased. In December, a new contact point for film fans will be launched around this website.
The cross-media project links cinema and weather by presenting movie previews together with the latest weather forecasts. Yesterday, "Kinowetter" was presented to Swiss film distributors and triggered a lot of sunshine in response. S1's management is also convinced by the concept. From December 12, "Kinowetter" will therefore be broadcast on the new channel every Thursday at 18:50. The informative cinema magazine with reviews, background reports and interviews is still looking for a sponsor. However, everything else is "in the dry", as Philipp Portmann will reveal in an interview in the next print edition of Werbewoche. The project is being marketed by Publicitas Cinecom.
