New domain extensions allow crisp domains
Maybe we'll soon be ordering milk, cornflakes, and bananas through Lebensmittel.kaufen and booking short trips through Staedte.reisen. It's possible—thanks to a total of more than 1,300 new domain extensions.
It is true that the original domain endings also offered some scope for wordplay. For example, the domain Einkaufenbei.coop has been possible since 2001. And various television stations, including Arte, use the ending .tv from the Pacific island state of Tuvalu. But the new domain endings are leading to a whole new variety: whether Swiss.life, Radio.energy or S.watch - there are virtually no limits to creativity. The example of Fly.swiss has often been cited recently. In fact, the airline is considering applying to the Federal Office of Communications (OFCOM) for the domain.
Something for everyone
Regardless of the industry in which a company operates, a suitable name can almost always be found. For example, endings such as .cafe, .bar and .beer are suitable for restaurateurs. Agencies go for .agency, media companies for example for .news. Clinics opt for .dental, .vet, .rehab, .diet, or .fitness - or simply .clinic, depending on their specialty. And self-proclaimed experts of all kinds should be well served with .expert or .coach, or alternatively with .guru.
Of course, many new endings are also suitable for private individuals. If you want to share your choice of clothes with the world, go for a .style domain, and if you want to report on travel plans, use .travel. If you think something is bad, choose .fail, if you think something is good, go for .cool. And if you like something special, choose .love. (SDA)
