New dimensions for advertising
From October 11 to 13, the first international trade fair for streaming and digital media, Streaming Media Europe, took place in London. It was organized by Information Today and chaired by Streamingmedia.com.
From October 11 to 13, the first international trade fair for streaming and digital media, Streaming Media Europe, took place in London. It was organized by Information Today and chaired by Streamingmedia.com.
One topic of the conference was the exploding online advertising market. It is becoming increasingly difficult to keep track of the countless options and platforms for advertising. As a study by MTM recently revealed, the difficulties for the optimal placement of advertising lie in the lack of standardization of rates and formats.
Some platforms have fixed prices, others work according to a pay-per-view scheme. In contrast to traditional media, the internet also offers an unmanageable variety of options for designing and launching campaigns. From complex, hard-to-grasp viral campaigns to static placeholders and bold, full-page Flash banners - anything is possible. But how should you decide?
At the two-day trade fair, speakers from leading companies from Europe and the USA formulated questions and presented successful solutions. Evan Cohen from MTM Londen and David Michael from Utarget, for example, argued that the focus should not be on the problems but on the opportunities. They considered audiovisual content to be particularly exciting, as it will add new dimensions to advertising with innovative interaction options.
One topic of the conference was the exploding online advertising market. It is becoming increasingly difficult to keep track of the countless options and platforms for advertising. As a study by MTM recently revealed, the difficulties for the optimal placement of advertising lie in the lack of standardization of rates and formats.
Some platforms have fixed prices, others work according to a pay-per-view scheme. In contrast to traditional media, the internet also offers an unmanageable variety of options for designing and launching campaigns. From complex, hard-to-grasp viral campaigns to static placeholders and bold, full-page Flash banners - anything is possible. But how should you decide?
At the two-day trade fair, speakers from leading companies from Europe and the USA formulated questions and presented successful solutions. Evan Cohen from MTM Londen and David Michael from Utarget, for example, argued that the focus should not be on the problems but on the opportunities. They considered audiovisual content to be particularly exciting, as it will add new dimensions to advertising with innovative interaction options.
