New umbrella brand for the AZ Medien Group

 A newly designed umbrella brand will now accompany the AZ Medien Group’s range of products and services. According to a press release issued on Thursday, the new umbrella brand logo will be used in particular by service divisions that provide overarching services. These include, for example, corporate communications, human resources, finance, and IT. The product brands of the various daily and weekly newspapers, magazines, and digital media outlets that are part of the AZ Medien Group will continue to take center stage in the public eye. The umbrella brand is intended solely to play a supporting role and will remain in the background relative to the products. According to the press release, the introduction of the umbrella brand—as part of a unified corporate identity across internal and external communication channels—is scheduled to take place by the middle of next year.