New app: Tamedia curates its own content

The twelve articles are published at lunchtime. According to the press release, the 12 app is a response to the massive flood of information that reaches us every day via all media. Michael Marti, Head of Digital Development: "The 12 app offers guidance. It doesn't offer everything, just the most relevant information. Thanks to the app, users receive curated content every day so that they can focus on finding information during their breaks - and enjoy it without having to search for suitable content beforehand. Personally, I think it's great that the 12 app offers such journalistic diversity. Users of the app find a selection of stories from different genres every day and can also get to know authors of titles that they don't read regularly."

In terms of design, the 12 app focuses on what makes the product special: the editions are clear and compact. There is no button or function in the app that is not really needed. The individual articles are presented in the form of cards, which users can browse through on a daily basis. In addition to the current editions, older editions can be called up at any time or saved articles can be read. Readers can also share individual articles with their friends.

The 12 app is currently only available for the iPhone and can be downloaded from the App Store. Twelve articles per month are freely accessible. For CHF 6 per month, readers receive free access to all content. For people who are already subscribers to Tages-Anzeiger, Der Bund and BZ Berner Zeitung, a subscription to the app is included. All content is free for all users in the first month after the launch.