Netflix becomes more expensive for Swiss customers

The subscription now costs 14.90 francs instead of 12.90 francs. Netflix spokesman Joris Evers confirmed to the news agency SDA a corresponding report of the newspaper Blick am Abend. On Tuesday, Netflix had communicated the price increase, which also applies to the other European countries, in an email to its existing customers. However, these are not affected by the adjustment. Only new customers have to dig deeper into their pockets. The U.S. company justified the step by saying that the adjustment is intended to secure the supply of good films and series. Netflix is spending around three billion dollars on video content this year alone, including several hundred million dollars on in-house productions. Piquant detail: In Switzerland, the price increase of almost 16 percent is disproportionately higher than in the euro countries. Customers there now pay 9.99 euros instead of 7.99 euros, an increase of just under 9 percent. Swiss customers already had to pay a disproportionately high price for the service. So now the price gap is widening. Netflix did not want to comment on this when asked. There are a number of aspects that influence the prices in the individual countries, such as different marketing costs or value-added taxes, it said only. (SDA)