Net-Metrix starts recruiting for Net-Tracking
Recruitment for the new Internet panel run by Net-Metrix Internet Research, which studies Internet usage among the Swiss, has been underway for a little over a month. The first data is expected in the second quarter of 2007, the two partners, Mediapulse and WEMF, announced on Monday.
The new Internet panel of Net-Metrix Internet Research, which examines the Internet usage of the Swiss, has been recruiting for just over a month. The first data is expected in the second quarter of 2007, the two partners Mediapulse and WEMF announced on Monday. The product range includes Net-Audit, Net-Profile, Net-Tracking and Net-Base, which offer different research results. Around 3000 Internet users are included in the panel measurement with the aim of being able to make detailed statements about developments in Swiss online usage. The panelists' Internet use is measured at home using software installed on their computers. Outside the home, participants can log onto the Internet via a portal, where their use is also recorded. The use of various Internet applications such as Google Earth or iTunes is also measured, as well as that of streaming services, which are becoming increasingly important in the age of YouTube, web radio and web TV. An automatic topic categorization of all websites should also make it possible to map the current interests of Swiss Internet users and identify trends at an early stage. The research of the Net-Metrix modules is based on a joint basic survey, Net-Base. The universes and structures of the Swiss Internet community are determined from around 42,000 interviews each year.
