Net-Metrix profiles screen target groups
Following the publication of the October figures from Net-Metrix-Audit on Thursday, the research company announced the results of the second round of Net-Metrix-Profile on Friday.
Following the publication of the October figures from Net-Metrix-Audit on Thursday, the research company announced the results of the second round of Net-Metrix-Profile on Friday. This study maps the user base of websites in Switzerland and Liechtenstein and provides information on reach (see
Real online reach at last
). The target group analysis provides information, for example, on which websites are used by online shoppers, by women with an affinity for fashion or by the target group of silver surfers aged 60 and over, which has been growing for several years.
In addition to target group analyses, the study enables the planning of online advertising campaigns, according to Net-Metrix. The unique user reach published in Net-Metrix profiles provides online advertising media - such as print, radio and TV - with reliable reach data suitable for planning. In contrast to the audit survey, the profile study can therefore show how many individual users visit a website.
The Net-Metrix-Audit web statistics only collect website usage data. However, it is the basis for Net-Metrix profiles: Your data is supplemented with a parallel onsite survey. A total of around 18,500 onsite interviews were conducted.
The top ten per month look like this:
Real online reach at last
). The target group analysis provides information, for example, on which websites are used by online shoppers, by women with an affinity for fashion or by the target group of silver surfers aged 60 and over, which has been growing for several years.
In addition to target group analyses, the study enables the planning of online advertising campaigns, according to Net-Metrix. The unique user reach published in Net-Metrix profiles provides online advertising media - such as print, radio and TV - with reliable reach data suitable for planning. In contrast to the audit survey, the profile study can therefore show how many individual users visit a website.
The Net-Metrix-Audit web statistics only collect website usage data. However, it is the basis for Net-Metrix profiles: Your data is supplemented with a parallel onsite survey. A total of around 18,500 onsite interviews were conducted.
The top ten per month look like this:
