Net-Metrix Mobile: Swiss mobile sites and apps heavily used
Net-Metrix has published its mobile report. The industry association currently has access to usage data for over 50 mobile services.
With the advent of user-friendly smartphones and tablets, Internet users are increasingly visiting the web via mobile devices. Conversely, website operators now often offer their content via screen-optimized mobile sites or apps. With this change in behavior, the need for standardized and thus comparable usage data on the various mobile offerings is increasing at the same time, according to Net-Metrix in a release on the mobile publication in April.
On the front ranks
In April 2012, a total of almost 400 million visits were generated on the participating mobile sites and over 45 million visits were registered. With around 9 million visits, the iPhone app of 20 Minuten Online leads the visit ranking. It is followed in second and third place by the mobile sites of Blick Online with over 5.3 million visits and Bluewin with around 3.2 million visits.
A very similar picture emerges for the number of unique clients (UCs). In April 2012, the app of 20 Minuten Online was used at least once on around 482,000 iPhones, while the mobile site of Blick Online was accessed at least once on around 479,000 devices. The mobile sites of Bluewin (411,000 UCs) and 20 Minuten Online (311,000 UCs) follow in third and fourth place.
Net-Metrix's mobile publication comprises monthly, uniformly measured and certified key figures for the participating mobile offerings. The premiere took place on April 19, 2012 with over 40 offers. In the second publication on May 16, 2012, over 50 well-known Swiss mobile sites and apps are now represented.
