Net-Metrix researches Swiss Internet usage

 Wemf has founded Net-Matrix in cooperation with SRG and the Internet industry association Simsa. The company's main purpose is to publish studies and statistics on Internet usage in Switzerland. The data collected will allow for a variety of analyses on Internet usage and the positioning of individual websites, according to a letter from the company. The new Net-Metrix research model has already been in existence for a year and is divided into four products: Net-Metrix-Audit allows a certified count of all page views to participating Web sites. Net-Metrix-Profile is a media planning tool with reach and user profiles of the participating websites. Net-Metrix-Tracking a tool for strategic analysis, streaming and analysis of total home internet usage. Net-Metrix-Base provides the basic information about Internet usage in general.
The Net-Metrix-Audit web statistics - formerly Wemf's Net-Audit - have been published monthly for more than four years. The first edition of the Net-Metrix-Profile study is scheduled to appear in a few weeks, and the Net-Metrix-Tracking panel study in the third quarter of 2007. The basic Net-Metrix-Base study - formerly Publica Data's Net-Base - has been published quarterly since 2002. These four products provide website operators with a comprehensive view of the medium and the advertising industry with professional planning based on neutral and reliable information.