Net-Metrix AG founded
Internet Research: After a one-year delay, the new Net-Metrix internet research project is now set to launch.
Internet research One year delay -now the new Internet research Net-Metrix can start.On April 16, SRG, Wemf and the ICT association Simsa (Swiss Interactive Media and Software Association) founded Net-Metrix AG, the announced joint company for Internet research. Its headquarters are in Zurich, in the Wemf building. SRG holds a 50 percent stake, Wemf 40 percent and Simsa 10 percent. Wemf and SRG agree that this has to do with the higher initial investments that SRG is making for the new Internet research. But in three years at the latest, the shares of SRG and Wemf are to be balanced to 45 percent each, adds Wemf managing director Marco Bernasconi. Even more: Manuel Dähler, director of Mediapulse (ex-SRG research service), hinted that SRG could one day cede its share to the research foundation, which has yet to be established.It is interesting that Simsa, representing the Internet community, is now in the Net-Metrix boat. It had signed up as a third partner a year ago after the website operators had expressed too many reservations about the SRG/publisher (Wemf) research duo. But at the time, SRG and Wemf felt that the website operators were not sufficiently represented in Simsa. This reservation has disappeared because Simsa is quite accepted as a representative by the site operators themselves, says Dähler today.
Simsa is represented on the Net-Metrix Board of Directors by Marc Werner of Swisscom Fixnet, Wemf delegates Marco Bernasconi and Wemf Board member Polo Stäheli, and the SRG representatives are Walter Rüegg, Director of Radio DRS, and Manuel Dähler. Dähler and Bernasconi together also form the management of Net-Metrix.
The company will offer four products: Net-Metrix-Audit (previously Wemf's Net Audit) and the new onsite survey Net-Metrix-Profile, which will soon be published for the first time and then enable online reach. Furthermore, the Internet panel Net-Metrix-Tracking is currently being set up, which will provide the first data in the third quarter of 2007. And finally, there is the Net-Metrix-Base baseline study (previously Publica Data's Net Base). Mirco Marrone and Christine Diemand (both ex-Wemf) and Markus Jufer (ex-SRG Research Service/Media-pulse) continue to be responsible for the studies.
Markus Knöpfli
Simsa is represented on the Net-Metrix Board of Directors by Marc Werner of Swisscom Fixnet, Wemf delegates Marco Bernasconi and Wemf Board member Polo Stäheli, and the SRG representatives are Walter Rüegg, Director of Radio DRS, and Manuel Dähler. Dähler and Bernasconi together also form the management of Net-Metrix.
The company will offer four products: Net-Metrix-Audit (previously Wemf's Net Audit) and the new onsite survey Net-Metrix-Profile, which will soon be published for the first time and then enable online reach. Furthermore, the Internet panel Net-Metrix-Tracking is currently being set up, which will provide the first data in the third quarter of 2007. And finally, there is the Net-Metrix-Base baseline study (previously Publica Data's Net Base). Mirco Marrone and Christine Diemand (both ex-Wemf) and Markus Jufer (ex-SRG Research Service/Media-pulse) continue to be responsible for the studies.
Markus Knöpfli
