NET-Audit: Weather websites top, categories mediocre

In February 2006, 118 websites had their access data measured and certified by Wemf's NET Audit. 113 of the sites examined are relevant to advertising. In February 2006, they generated a total of 436 million page impressions or 43 million. Visits. On average, 10 pages were accessed per visit to one of these sites. The websites Oltnertagblatt.ch, PartyGuide.ch and Schweizerbauer.ch and the newly formed network "Mittelland Kombi" were certified for the first time. 91 websites can be traced back over at least the last 12 months. Traffic to these sites increased significantly in February 2006 compared to the previous year. Overall, page impressions increased by 35 percent, visits by 29 percent and unique clients by 32 percent. The sites relating to weather, leisure and entertainment saw particularly strong growth: page impressions rose by 74 percent and visits by 37 percent compared to February 2005. The classifieds and media sites grew only moderately: The former recorded 6 percent more page impressions and 7 percent more visits, while growth for media sites amounted to 13 and 14 percent respectively. News, magazine and search engine pages were in the middle of the field with an increase in page impressions of around 25 percent.
The NET Audit measures the categories of page impressions, visits, unique clients and use time. Page impressions are the number of visual contacts of any Internet user with a measured website. Visits are related usage processes on the websites. The NET audit summarizes those page impressions of an Internet user into one visit, between which the time distance is a maximum of 30 minutes. Unique clients are the number of PCs from which a website is accessed.