NET-Audit: Web usage increases massively
Traffic to the 107 Wemf-accredited sites increased significantly in November 2006 compared to the previous year. Overall, page impressions increased by 24 percent, visits by 17 percent and unique clients by 22 percent.
Traffic on the 107 Wemf-accredited sites increased significantly in November 2006 compared to the previous year. Overall, page impressions increased by 24 percent, visits by 17 percent and unique clients by 22 percent. As announced by Wemf AG für Werbemedienforschung on Tuesday, 140 websites measured and certified their access data in November 2006, five of them without third-party advertising. The websites 20minuten.ch, Annabelle.ch, Basilisk.ch, Dasmagazin.ch, PartnerWinner.ch, Radio24.ch, Schweizerfamilie.ch, Sprechzimmer.ch and Telezueri.ch are new additions. A total of 107 websites can be analyzed over the last twelve months and in some cases even longer back. Net-Audit in NovemberIt is noticeable that the dating sites have the longest dwell time now that winter is slowly approaching. Swissfriends.ch leads the rankings with an average time spent on the site of 14:30 minutes. This could be due to the recently launched campaign to increase awareness of Swissfriends.ch in German-speaking Switzerland (see
). However, Partnerwinner.ch with 11:53 minutes and Singles.ch with 11:08 minutes also have a considerable length of stay.Tamedia's network grew strongly in November compared to the previous month. This is due in particular to the success of 20minuten.ch, as the site recorded 59.9 percent more page impressions in November. Among the individual media sites, Oltner Tagblatt recorded 22.3 percent more PIs compared to the previous month, while Computerworld Online increased by 20.4 percent. The website of the French-speaking Swiss women's magazine Femina lost 24% PIs despite its relaunch in October (see
).
). However, Partnerwinner.ch with 11:53 minutes and Singles.ch with 11:08 minutes also have a considerable length of stay.Tamedia's network grew strongly in November compared to the previous month. This is due in particular to the success of 20minuten.ch, as the site recorded 59.9 percent more page impressions in November. Among the individual media sites, Oltner Tagblatt recorded 22.3 percent more PIs compared to the previous month, while Computerworld Online increased by 20.4 percent. The website of the French-speaking Swiss women's magazine Femina lost 24% PIs despite its relaunch in October (see
).
