Net-Audit: Media websites on the rise
Most online editions of Swiss media outlets recorded an increase in visits last month. The party planning website Partyguide.ch set a record for page views. These are the findings from Net-Audit.
The leisure portal Partyguide.ch attracts visitors the longest. This is the result of the new figures from Net-Audit by Wemf. In August, Party-Guide had an average dwell time per visitor of 20.47 minutes, which is probably due to the numerous party pictures on the website. In terms of page impressions, Partyguide.ch also leads the ranking of the 124 websites examined by Wemf and recorded over 100 million clicked pages. The leisure site achieved around 2.4 million visits. Most online editions of the Swiss media grew last month, even though their printed counterparts lost circulation. Blick Online is ahead in terms of visits: Wemf reports around 7.3 million visits for the tabloid's website. However, growth compared to the previous month is rather low at 3.3 percent. On the other hand, the magazine Bilan from French-speaking Switzerland increased by 52.5 percent. Edelweiss, another magazine from French-speaking Switzerland, also grew strongly (53.0%). Program guides were also winners: The TV-Star website recorded 43.2 percent more visits, while TV 8 gained 59.1 percent. One of the few losers was Azonline.ch, which lost -0.8 percentage points in visits. The 20 Minuten website is not included in Net-Audit.
