NBC Universal buys an Internet base with iVillage
The media conglomerate NBC Universal is acquiring iVillage, a website specializing in women's content, for $600 million, with the aim of establishing a foothold on the Internet.
The media group NBC Universal is buying the website iVillage, which specializes in women, for 600 million dollars. As the industry magazine Advertising Age reports in its online edition, NBC plans to use iVillage as a starting point for building new communities and new digital offerings. iVillage currently has 14 million users and deals with topics such as nutrition, fitness and home economics. NBC plans to generate 200 million dollars this year with digital offerings, merging its online commitment with NBC's strong content - TV, film and entertainment. Streaming online video is planned first. With this step, NBC is following other large media groups in the race for strong Internet presences that can be used for digital strategies. News. Corp. recently acquired the networking site MySpace.com for 580 million dollars.
