Nati brings SRF record ratings - 2017 focus on migration and integration
Major sporting events always attract many people to the screen. Swiss Radio and Television (SRF) was even able to increase its market share in 2016 thanks to the European Football Championships and the Olympic Games. Once again, SRF stations were at the top of the list of viewers' favorites.
SRF remains the market leader in German-speaking Switzerland with all three channels SRF 1, SRF 2 and SRF info. The average market share throughout the day was 31.8%. In 2015, it was still 30.3 percent. "Important sporting events always lead to good figures," SRF Director Ruedi Matter told the media on Tuesday. The match between Switzerland and France at the European Football Championships on June 19 also led to the highest viewing figures since the introduction of the new measurement system: more than 1.5 million people watched the match. The market share that evening was 64.8%.
Six web accesses per second
He is also proud of the success of those programs that make up the core of SRF, said Matter. "The Tagesschau is indispensable." Most people watch the main edition. Almost one in two Swiss German television viewers watched the 7.30 p.m. edition last year. SRF's six radio stations achieved a market share of 58.3 percent in 2016, 0.8 percentage points less than in the previous year. On the morning after the US elections, almost 1.5 million people tuned into SRF 1 radio, 30 percent more than on an average day. SRF recorded the greatest growth in the multimedia sector. "We register six hits every second on our livestream or on-demand offerings," said Matter. The website reaches almost 2.5 million people every month.
Raising awareness of migration
Following the success of "Der Bestatter" and "Gotthard", SRF is producing further series and event films with typically Swiss stories in 2017. In the five-part Saturday evening show "Ich schänke dir es Lied", people surprise someone important to them with a live performance of a special song. "SRF HE!MATLAND" is also the name of a new format that is produced by various editorial teams and tells socially relevant and controversial stories. It includes a documentary about politicians and a series about commuting. Mona Vetsch is a reporter who guides viewers through individual series. SRF is also focusing on programs about migration and integration in 2017. People with a migration background are to be given an even more active role and have their say. In a reality series starting in February, people with a migration background will travel to their country of origin for the first time or for a long time.
