Still few women in daily news media

In news, women are mainly represented in the topics of education and youth (38%). In contrast, their presence in the business section is "very low" at 10%, writes the SKG. Among the people mentioned in the media, women are still underrepresented at 22%. The majority of women (55%) are quoted in reports on culture, leisure and entertainment. In principle, women are often consulted when it comes to reflecting the voice of the people. However, they are far less represented in the media as experts or authorities.

Differences between language regions
"As far as news producers are concerned, only 34 percent of all reports are written by women," the communiqué states. However, there are differences between the language regions: At 31 percent in French-speaking Switzerland and 44 percent in Ticino, female journalists are more present there than in German-speaking Switzerland (23 percent). Furthermore, women as authorities are less common in German-speaking Switzerland than in Latin-speaking Switzerland.
Since 1995, a worldwide analysis of the daily news from a gender perspective has been carried out every five years. Switzerland is represented for the first time this year with all three language groups. The study is limited to one day and should be seen as a snapshot of media work. In order to delve deeper into the topic, the SKG had an additional 284 news items analyzed, which were written by 332 journalists and in which 802 people were mentioned.