Ski is completely renewed after 38 years

The Swiss snow sports magazine is getting a new look and will now be called Snowactive.

The Swiss snow sports magazine Ski
has been given a new look and is now called Snowactive. The
renovated sports magazine is published seven times a year during the
Winter season, in German and French. From October to
April, around 75,000 copies will be distributed to association members and subscribers.
The print run is 90,000 copies. The range of topics covered by the
38 year old magazine will be broadened and will now cover all facets of the
snow sports, less performance-oriented than pleasure-oriented. Besides
In addition to sports reports, the magazine also covers people and lifestyle topics,
tourism, trends and products. Snowactive also presents
presents snow sports regions at home and abroad in every issue. The first
The third issue will be available at newsstands on October 18. At the same time
the previous Ski-Guide from October under the name Snowactive-Guide
and available free of charge in Coop branches, Intersport stores and
Raiffaisenbank branches. Snowactive is published by Vogt-Schild/Habegger Medien in Solothurn.

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