"MusicStar" for DJs
Cross-Media The newspaper 20 Minuten and Radio Energy are planning a «Decibel DJ Contest 05»—a sort of electronic version of talent shows.
Crossmedia The newspaper 20 Minuten and Radio Energy are planning a "Decibel DJ Contest 05" - a kind of electronic version of casting shows.Republica AG and PR Access, two subsidiaries of Bern-based Contexta AG, have developed a sponsorship project with 20 Minuten and Radio Energy with the working title "Decibel DJ Contest 05". The idea is to find talent in the electronic music scene with a contest à la "MusicStar". The aim of the competition is to find and develop singing and show talents in the public eye via various sponsoring platforms, and also to find a counterpart in the DJ scene. DJs can set trendsA DJ has long been more than just a record changer. Anyone who makes it as a DJ is considered a star, like a self-interpreting artist. DJs have become a permanent and lucrative part of the music scene. DJs are able to set trends and can determine the development of these trends with their choice of program. The DJ and party scene is therefore an important factor in the lifestyle of young people.
The new DJ contest aims to take advantage of this. The primary media outlets are Radio Energy Züri, the Internet with its own platform, print with the youthful commuter newspaper 20 Minuten and the special-interest channel MTV. "A multimedia casting process will create an arc of suspense that will culminate in nationwide attention with the final," the organizers hope.
The extensive preparatory work and close partnerships between Radio Energy, 20 Minuten and Republica have resulted in a solid project. The search for further sponsors is correspondingly optimistic, because "this unique project to promote young talent with a broad media presence provides an attractive platform for sponsors who are looking for a commitment with an excellent and positive connection to youth culture and lifestyle," says project manager Alexander Dal Farra from Republica.
Thanks to the target group-specific interactivity with the involvement of the audience, the national reach via daily and electronic media, the involvement of a renowned jury and the staging of the event in well-known clubs in the largest German-speaking cities in Switzerland, the "Decibel DJ Contest 05" commitment attracts a high level of attention from the target group. In addition, an involvement in the "Decibel DJ Contest 05" creates a high level of sympathy for the sender thanks to the promotion of young talent.
Open your ears: The DJs are to compete in the "Decibel Contest".
Andreas Panzeri
The new DJ contest aims to take advantage of this. The primary media outlets are Radio Energy Züri, the Internet with its own platform, print with the youthful commuter newspaper 20 Minuten and the special-interest channel MTV. "A multimedia casting process will create an arc of suspense that will culminate in nationwide attention with the final," the organizers hope.
The extensive preparatory work and close partnerships between Radio Energy, 20 Minuten and Republica have resulted in a solid project. The search for further sponsors is correspondingly optimistic, because "this unique project to promote young talent with a broad media presence provides an attractive platform for sponsors who are looking for a commitment with an excellent and positive connection to youth culture and lifestyle," says project manager Alexander Dal Farra from Republica.
Thanks to the target group-specific interactivity with the involvement of the audience, the national reach via daily and electronic media, the involvement of a renowned jury and the staging of the event in well-known clubs in the largest German-speaking cities in Switzerland, the "Decibel DJ Contest 05" commitment attracts a high level of attention from the target group. In addition, an involvement in the "Decibel DJ Contest 05" creates a high level of sympathy for the sender thanks to the promotion of young talent.
Open your ears: The DJs are to compete in the "Decibel Contest".
Andreas Panzeri
