Multimedia on the upswing in advertising

According to the Goldbach Electronic Media Index, the growth of advertising in electronic media continues to increase disproportionately. While the total of all media grew by one index point to 186, electronic media rose by 4 index points to 369 (365). According to the Goldbach Electronic Media Index (GEMI), overall growth in electronic media amounted to 4 index points in April and thus rose to 369, despite the fact that some data deliveries for Internet advertising failed to materialize. The GEMI media release on Friday also shows that TV increased its advertising pressure by 6 index points to 375, radio weakened slightly with a drop of one index point to 261 and teletext fell by 4 index points to 140. The overall market of the media covered shows slight growth of one index point to 186.
The Goldbach Electronic Media Index (GEMI) is based on the data published by Media Focus for published advertising and advertising pressure. As the AIS advertising expenditure statistics are not being continued, no current ad screen data can be integrated.