Mosquito with elephant?
Advertising Brokers: The establishment of an umbrella organization for advertising brokers remains a current issue.
Advertisers Among the Swiss
There are two associations of advertising intermediaries. The four
PubliGroup subsidiaries Publicitas, Publimedia, Publimag and Mosse are in the
Association of Swiss Advertising Companies (VSW), 17 small intermediaries
are members of the Association of Swiss Advertising and Media
Sales company
(Sava) has organized. VSW and Sava have been talking about
Cooperation. "A merger or the establishment of an umbrella organization is
not out of the question even today," says Sava President Max Künzler. After
Conclusion of the Weko investigation against PubliGroupe (see p. 17) could
talks with the VSW should be resumed, he says.
Georges von Csernatony, member of the VSW board, is skeptical.
"We are friends, but we were able to get together mainly because of the
different sizes," he says. The largest
Sava member is four times smaller than the smallest VSW member,
Therefore, in the areas of technology or training, hardly any
common denominator. Csernatony is thinking of selective
Cooperations. (mk)
There are two associations of advertising intermediaries. The four
PubliGroup subsidiaries Publicitas, Publimedia, Publimag and Mosse are in the
Association of Swiss Advertising Companies (VSW), 17 small intermediaries
are members of the Association of Swiss Advertising and Media
Sales company
(Sava) has organized. VSW and Sava have been talking about
Cooperation. "A merger or the establishment of an umbrella organization is
not out of the question even today," says Sava President Max Künzler. After
Conclusion of the Weko investigation against PubliGroupe (see p. 17) could
talks with the VSW should be resumed, he says.
Georges von Csernatony, member of the VSW board, is skeptical.
"We are friends, but we were able to get together mainly because of the
different sizes," he says. The largest
Sava member is four times smaller than the smallest VSW member,
Therefore, in the areas of technology or training, hardly any
common denominator. Csernatony is thinking of selective
Cooperations. (mk)
