MTV removes "music" from its logo
The music channel MTV has finally moved on from its original image and removed «Music Television» from its logo.
As US media report according to the press release, the logo has been redesigned and now only shows the capital "M" and "TV". It will now also feature photos of MTV starlets from the reality TV shows as required. "We thought about it in a way that brings the brand and our talent together in the same place," said Tina Exarhos, Executive Vice President of Marketing at MTV.
The move comes as little surprise, as MTV has long since moved away from its core program and is now focusing on various formats outside of music and music videos. If you look at the channel, you can see that it is definitely heading in a new direction, says Exarhos. "The change to the logo currently only affects the US market," said MTV Germany when asked by Pressetext. In the USA, however, further changes are already being considered. As Exarhos mentions, a general redesign is being planned for the end of the year. While other areas of the channel have been repeatedly redesigned over time, the logo has remained essentially unchanged to this day.
Criticism of new program
For some years now, MTV has had to put up with a lot of criticism for showing fewer and fewer music videos and more and more reality TV shows and the like. Music and music-related programs have mainly been outsourced to sister channels such as MTV2 or MTV Hits. The fact that "Music Television" has now also been removed from the logo seems to be the final commitment to the new direction. "Music is still the core of everything we do, but now it's about a lot more," says Exarhos. If MTV didn't change, the channel would be irrelevant by now, believe those responsible.
The move comes as little surprise, as MTV has long since moved away from its core program and is now focusing on various formats outside of music and music videos. If you look at the channel, you can see that it is definitely heading in a new direction, says Exarhos. "The change to the logo currently only affects the US market," said MTV Germany when asked by Pressetext. In the USA, however, further changes are already being considered. As Exarhos mentions, a general redesign is being planned for the end of the year. While other areas of the channel have been repeatedly redesigned over time, the logo has remained essentially unchanged to this day.
Criticism of new program
For some years now, MTV has had to put up with a lot of criticism for showing fewer and fewer music videos and more and more reality TV shows and the like. Music and music-related programs have mainly been outsourced to sister channels such as MTV2 or MTV Hits. The fact that "Music Television" has now also been removed from the logo seems to be the final commitment to the new direction. "Music is still the core of everything we do, but now it's about a lot more," says Exarhos. If MTV didn't change, the channel would be irrelevant by now, believe those responsible.
