MobileActTM gets kids communicating

Music competitions are popular - not only with bands, but also with young target groups. And the multimedia event "MobileActTM - Battle of Bands" organized by telecommunications giant Orange is aimed at precisely this target group. All media from mobile to Internet to television are involved. Media partners Sat.1 Switzerland and 20 Minuten are helping to maximize publicity. Eight TV programs - produced by Ringier TV - accompany the event. And this is how the MobileAct works: the registration period for bands ended on Sunday, 150 bands submitted 3 video clips online. Now it's up to the fans to vote online until October 20 to decide which band will go through to the next round. A jury will then be asked to select seven bands for the next round: The first of eight broadcasts on Sat.1 Switzerland on October 30. It will then be decided which four bands will progress and a multimedia advertising campaign will be launched: with Mobisodes (mobile TV formats), MMS, ringtones, online information, TV, radio and newspaper advertising. The campaign accompanies the bands on their tour through clubs in Switzerland. Sat.1 Switzerland broadcasts the episodes. And fans can vote with their cell phones to decide which band gets a chance at the MobileAct Academy.

Two bands will enter the Academy and complete workshops and training sessions. In the final show on Sat.1 Switzerland on December 11, the band that gets the chance to perform as the opening act at Christina Aguilera's concert in Zurich's Hallenstadion on December 14 will be chosen.
The dedicated Orangemusic.ch website also contains an unequivocal call for young people to get involved in order to make the bands stars in the age of cell phone music. It is all about contact: Filming meetings with the bands, blogging with photos or videos, talking to band members via video call. There are virtually no limits to the imagination, they say. And: "We'll keep you in touch any way we can". Obviously they are hoping for huge viral effects and to boost new formats in mobile communication. Anyone who sends in a video text message will be entered into a prize draw for a VIP ticket to the Aguilera concert.