Mobile TV Switzerland and Swisscom definitely in agreement

 The Biel-based company Mobile TV Schweiz under CEO Bruno Bucher, which lost out to Swisscom Broadcast in the cell phone license award, has signed an agreement with its former competitor. As Werbewoche had already reported, Bucher was in talks with Swisscom (see ). A so-called "Memorandum of Understanding" has now been signed to regulate the cooperation: Mobile TV Switzerland will receive a slot in Swisscom Broadcast's channel bouquet for the planned MoTV channel, as Bucher announced. The channel will offer a pure made-for-mobile TV service. MoTV is scheduled to go on air in time for the Euro 08 football championships and will be the first full-service mobile TV channel in Europe. Beyond Euro 08, Mobile TV Switzerland plans to offer a 24-hour program seven days a week. The two partners want to test the first offerings as early as February.