Mittelland Newspaper with lower 1,000-reader prices
Starting September 16, the Basellandschaftliche Zeitung will be integrated into the Mittelland Zeitung (MZ) newspaper system. This will make the MZ the leading print medium in northwestern Switzerland.
From September 16, the Basellandschaftliche Zeitung will be included in the Mittelland Zeitung (MZ) newspaper system. This will make MZ the strongest print medium in north-western Switzerland, Publicitas announced in a press release on Friday.
The current large circulation of the Basellandschaftliche Zeitung will be retained. This means that the MZ will also have a normal and a large circulation in future: The normal circulation will be 212,843 copies with 450,000 readers, the large circulation on Wednesday will be 270,838 copies with 499,000 readers.
According to Publicitas, these changes will also make the 1,000-reader price more attractive for the second time this year. From September 16, the 1,000-reader price for normal circulation will fall by a further four francs to around 59 francs, and for large circulation by five francs to around 57 francs.
