Mittelland Zeitung launches WM blog

To mark the 2006 Football World Cup, the internet portals of the Mittelland Zeitung (MZ) are launching a weblog where football fans can discuss the performance of the Swiss national team and other topics relating to the World Cup. www.wmblog.ch is where Peter Blunschi, online editor and long-time football journalist, analyzes and comments on the events surrounding the mega-event.
The Mittelland Zeitung news portals are commercially linked to the Mittelland-Kombi, which is marketed by Adlink, but operate on the market with regionally focused brands and content. The World Cup weblog is accessible via all portals and is publicized as part of the World Cup coverage of the MZ titles. In addition, the blog articles are also used in the print titles.