Lunchtime is prime time for online advertising
The time of day determines the success of online advertising.
The time of day is crucial to the success of
online advertising is just as important as for TV advertising. The
users shop online most often at lunchtime and in the evening. The most
is consumed online at lunchtime: The conversion rate is between 12
and 1 p.m. by 35 percent above the daily average. This result
is the conclusion of a study by US market researcher Atlas Solutions. In
Europe, the optimization of a campaign by time of day is already
usual. In Austria, for example, selection is very precise, and
Optimization according to the time of day is only one possibility,
explains Roland Kreutzer, President of the Internet Advertising Bureau
Austria (IAB), told Pressetext.at. However, Kreutzer confirms the
The results of the US study also apply to Europe, at least as far as
e-commerce campaigns.
online advertising is just as important as for TV advertising. The
users shop online most often at lunchtime and in the evening. The most
is consumed online at lunchtime: The conversion rate is between 12
and 1 p.m. by 35 percent above the daily average. This result
is the conclusion of a study by US market researcher Atlas Solutions. In
Europe, the optimization of a campaign by time of day is already
usual. In Austria, for example, selection is very precise, and
Optimization according to the time of day is only one possibility,
explains Roland Kreutzer, President of the Internet Advertising Bureau
Austria (IAB), told Pressetext.at. However, Kreutzer confirms the
The results of the US study also apply to Europe, at least as far as
e-commerce campaigns.
