.ch has launched with kids on the front page
Switzerland now has one more free newspaper: .ch was published for the first time on Wednesday morning. The newspaper features a understated layout and appears to be aiming to distinguish itself from the tabloids both visually and in terms of content.
Switzerland has one more free newspaper. On Wednesday morning, .ch appeared for the first time in and around Zurich, Basel, Bern, Lucerne and St. Gallen. The four-color newspaper is in tabloid format. The main story on the front page is entitled "Business for kids" and reports on the fact that schools are being asked to teach "more business studies instead of manual labor". The sports section, which is at the back of the paper, has its own front page at the back of the paper.
The newspaper has a calm layout and seems to want to set itself apart from the tabloids both visually and thematically. In the editorial of the first edition, editor-in-chief Rolf Leeb offered that he wanted to offer a "quality newspaper" and "orientation guide" with a "focus on news, lifestyle and sport" that did not want to make elephants out of mosquitoes. The aim was not to spark hysteria, but to "describe and explain events calmly and calmly".
The distribution of the newspaper went much better than he had expected, the initiator of the new paper, Sacha Wigdorovits, told the news agency SDA. However, there were a few glitches. A total of 405,000 to 410,000 of the initial print run of 435,000 copies had been distributed, said Wigdorovits.
In Zurich, five drivers did not show up for the distribution - for whatever reason - and two in Bern. Other people will be driving in their place on Thursday. He had received a report from Bern that some distribution boxes had already been empty early in the morning. It is not clear whether the newspapers were stolen and if so, by whom.
The newspaper has a calm layout and seems to want to set itself apart from the tabloids both visually and thematically. In the editorial of the first edition, editor-in-chief Rolf Leeb offered that he wanted to offer a "quality newspaper" and "orientation guide" with a "focus on news, lifestyle and sport" that did not want to make elephants out of mosquitoes. The aim was not to spark hysteria, but to "describe and explain events calmly and calmly".
The distribution of the newspaper went much better than he had expected, the initiator of the new paper, Sacha Wigdorovits, told the news agency SDA. However, there were a few glitches. A total of 405,000 to 410,000 of the initial print run of 435,000 copies had been distributed, said Wigdorovits.
In Zurich, five drivers did not show up for the distribution - for whatever reason - and two in Bern. Other people will be driving in their place on Thursday. He had received a report from Bern that some distribution boxes had already been empty early in the morning. It is not clear whether the newspapers were stolen and if so, by whom.
