Chat Blick content with Google technology in the future
Ringier has entered into an agreement with Google Cloud to develop a chatbot for the digital offerings of its Swiss media brand Blick, as AI-powered «conversational search» is increasingly proving its value.
The collaboration underlines Ringier's claim to be at the forefront of technological innovation and development within the media industry as an international digital media company, according to today's press release on the collaboration. Following a comprehensive provider analysis, Ringier has chosen Google Cloud as its technology provider and strategic cooperation partner for this development project.
Ladina Heimgartner, Head Global Media Ringier AG and CEO Ringier Media Switzerland: "We are delighted to announce today that Ringier and Google Cloud will collaborate on the development of a chatbot for Blick's digital offerings. This engagement is a unique opportunity to combine technology with our journalistic values at the highest level. We want to integrate not only our core journalistic products but also content from other premium media into this chatbot project. Our shared learning curve is guided by the overarching goal of implementing a value-driven chatbot. Success will depend on a variety of factors that will challenge both Ringier and Google Cloud as we enter uncharted territory."
Ringier will use Google Cloud Vertex AI to create a conversational experience for its readers in the digital world of Blick that respects and promotes core journalistic values and industry standards. As a media company in the digital age, Ringier's goal is to innovate and adapt to new usage habits on the internet, the company writes in its press release on the collaboration. At the same time, the company with its more than 120 media brands worldwide remains committed to journalistic values as a fundamental aspect of its service to society, citizens and democratic principles, it continues. The future Blick chatbot will thus combine innovation and traditional values in Blick's digital offerings.
Roi Tavor, Managing Director of Google Cloud in Switzerland and Austria: "We are delighted to be working with Ringier on this project. The development of a media chatbot for Blick's digital offerings is an exciting opportunity to harness the power of technology to further enhance the user experience while driving journalistic innovation. This collaboration demonstrates our shared ambition to push the boundaries of digital media and find new ways to engage and inform audiences."
