With the "YB TV Second Screen" to the Bernese Double
On Sunday, the extraordinary 19/20 football season came to an end with BSC Young Boys' victory in the cup final. With the "YB TV Second Screen", Newsroom Communication produced a complementary offering for all YB fans live from the stadium.
For more than ten years, Radio Gelb-Schwarz and the agency behind it, Newsroom Communication, have been an integral part of every BSC Young Boys match. Before Covid-19, in addition to the radio commentary, the production of in-house TV and YB TV were also part of the scope of services. However, as fans currently only have limited access to the stadium, the Bernese digital communications agency worked with YB in June to develop a concept for a second-screen offering - the first in Swiss club football history - within a very short space of time. According to the press release, the new format has been a complete success. Since the championship restarted, over 50,000 football fans have followed the action in the stadium via the digital second screen.
